Malta's Children Cinema Day Returns: Half-Price Tickets and Record Crowds Expected This Saturday

Malta's family cinema tradition returns this Saturday, March 21, when KRS Releasing and four island cinemas offer discounted tickets for young moviegoers. A family of four can enjoy an afternoon matinee for significantly reduced prices, making cinema more accessible for households across the islands.

Why This Matters

• Substantial savings for families: Children's tickets and adult pricing are discounted for screenings starting before 7:00 PM; specific prices will be confirmed closer to the event date.

• Four participating venues: Eden Cinemas in St. Julians, Embassy Cinemas in Valletta, Galleria Cinemas in Fgura, and Citadel Cinemas in Victoria, Gozo all participate in the event.

• The timing cutoff: Discount pricing applies only to screenings starting before 7:00 PM; evening shows revert to regular rates.

• Book early: Popular screenings tend to attract strong demand, and advance booking is recommended to avoid disappointment.

Film Selection and Showtimes

A variety of children's films will be featured across the four venues. Embassy Cinemas has confirmed participation with a selection of family-friendly titles. Showtimes will stagger throughout the day to accommodate families across Malta and Gozo. Individual cinema websites will publish complete schedules and film listings by Thursday of event week.

Practical Logistics: Venues and Access

Eden Cinemas at Bay Street in St. Julians remains the largest venue with multiple screens. Embassy Cinemas in Valletta benefits from proximity to public transport, with buses and other services nearby. Galleria Cinemas in Fgura and Citadel Cinemas in Victoria, Gozo each offer dedicated parking, making them accessible alternatives for families prioritizing convenience.

Citadel Cinemas in Gozo is particularly significant for island residents, as it eliminates the logistical friction of ferry travel and mainland parking that would otherwise add considerable cost to a family cinema outing.

Booking and Attendance

Advance ticketing opened Friday, March 13, 2025. Online booking is available through each cinema's platform, with payment accepted by card or cash. Walk-in purchases are also welcome. Bringing a verified booking—screenshot or printed confirmation—can speed up entry on the day.

What to Know Before You Go

Check individual cinema websites for exact showtimes and confirmed film listings. If attending with very young children, verify age ratings for titles of interest. Plan your venue choice based on convenience and parking preferences. Arrive with time to spare for concession browsing if desired.

The event remains true to its purpose: offering Malta's families a special cinema outing at accessible prices. For Saturday, March 21, that means a chance to experience cinema together—the whole point, really.